Dr. Eggert helps the students understand the concept of Customer Value
Tuesday, May 7, 2013
Uni Paderborn Case Competition has Begun!
We had a great opening session this morning in our Marketing Value Case Competition with the students Uni Paderborn. Dr. Andreas Eggert gave a brilliant lecture on customer value (he is one of the world's leading scholars in this area!) and then I gave a presentation on effective presentations. The students are in their teams (mix of US & German students) and are figuring out their solution. At 3:30pm the first team will present their solution! Tonight we will have an awards celebration at the Paderborner Brauhaus. Such fun!