We got up early and made the trek to VW world headquarters in Wolfsburg today. I am exhausted so I will simply say: wow! What a great day, the plant tour, branding lecture and visit to the Autostadt were all top notch.
Here are some photos....
(above and below) We all donned our trip polos and we headed out early (7:05am) to catch a train to Wolfsburg. We traveled on a ICE train that peaked at 250 kph (bit over 150 mph). We had a smooth and fun journey.
We arrived at the VW Production Plant and took a couple photos with Robertino, our Italian tour guide. The first photos is in the corridor leading to the plant, the second in the lobby before we entered and the third is from the trams we rode in that were pulled by a Golf R (sport version of the VW Golf).
After the tour we got a brilliant Brand Management lecture ...... Great stuff. If we told you all the details, we would have to kill you! After that we had lunch and visited the Autostadt - a celebration of all things VW - the company which has 8 brands (e.g. VW, Audi, Bulgati, Seat, Skoda, etc.), not just the VW brand. I forgot to pull out my camera, but it is pretty cool. Visit it at: http://www.autostadt.de/en/
That is all for now..... need sleep! Great group, great time. Off to Deutsche Bank and the Reichtag tomorrow!
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