Uni Paderborn Case Competition has Begun!

We had a great opening session this morning in our Marketing Value Case Competition with the students Uni Paderborn.  Dr. Andreas Eggert gave a brilliant lecture on customer value (he is one of the world's leading scholars in this area!) and then I gave a presentation on effective presentations.  The students are in their teams (mix of US & German students) and are figuring out their solution.  At 3:30pm the first team will present their solution!  Tonight we will have an awards celebration at the Paderborner Brauhaus.  Such fun!

Dr. Eggert helps the students understand the concept of Customer Value