Schultheis Brewery Tour

Thursday started with a tour of the Schultheis Brewery.  We saw a marketing video and even had a chance to chat with their marketing director.  We also saw their production facility. They are a Berlin based beer and by US standards they would be a very large Micro-Brewery. 

photos tell the story better.....

They have three primary beers all Pilsner style and priced about the same.  Their marketing attempts to create three separate brews ....  I will tell the story via the stain glassed windows in their restaurant area .....

Schultheis is the oldest brand and is marketed as traditional and working class.  The bottle shape is different and it is a bit less bitter as Pilsner beers go.

Berliner Kindl, or Berlin's Child, is the upscale sophisticated brand.  It is also an older brand, but with a while foil label and champagne style glasses to serve it in it becomes the choice of the upscale and sophisticated audience. 

 

 



Berliner Pilser is the young, hip, go to a music festival beer.  They do a lot of event marketing around millennials and sponsor a new music competition. 

The production facility is highly automated and produces 50,000 bottles a day.

 The kid peeking out of the beer stein - not a brand logo that could be created today, but they keep it as it has a long tradition.

 50, 000 bottles a day in a highly automated process

The brewery welcomed us with a company and brand history video

Volkswagen & the AutoStadt

We made it to Wolfsburg to visit VW and the Autostadt.  This was accomplished by chartering a bus since the Deutsche Bahn (German Rail company) is on strike.  We were a little late but all worked out as we went to the Autostadt first and explored their beautiful grounds, visted the 12 VW brands, and took a ride to the top of the Autoturm, or car tower where they store cars to be picked up by customers. 

Then it was over to the VW production facility for a great marketing strategy and branding lecture by Dr. Stefan Hoernemann from the VW Group Strategic Marketing group.  This was followed by a 90 minute tour of the production facility.  The facility turns out about 4000 cars a day, or one very 18.6 seconds!

We finished the evening with a trip to Fallersleben, which was the original town before the VW plant in essence created Wolfsburg.  We had a great German Specialties dinner and some hausgemachte brau!

Some photos ......

 Logan and Katie on the grounds of the Autostadt with the famous VW smoke stacks behind them

 The silver clad Bugati!  They only make 40 Bugati's a year at about 2 million Euros each.

 Getting ready to enter the largest car manufacturing facility in the world.  It is larger than the Principality of Monaco!

 Our marketing strategy lecture by Dr. Stefan Hoernemann

 Our ride for the VW factory tour

The group after a long satisfying day!

Fat Tire Bike Tour

Everyone arrived as scheduled and we had a very nice opening dinner on Monday night.  Today we did a Fat Tire Bike Tour of Berlin.  It is a great first full day event as it keeps everyone moving and we get to see the city as a whole.  The ride involves stops at key spots with Prussian history, Berlin city history, WWII / Nazi history and Cold War / Berlin Wall history.  Throw in the Tier Park and a nice Biergarten for lunch and its a great day.  We capped the day with a nice dinner that included Apfel Strudel for dessert!  Tomorrow we are off to Wolfsburg to visit VW.

A few photos (just of half the group as we split up into two groups) ......

2015 GBC Arrival Day!

Arrival day!  Dr. Zondag and I are waiting in the lobby for the arrivals to start.  An exciting day.  The early arrivals came yesterday and we had a great day exploring Berlin including the Brandenburger Tor, The Siegessaule (Lady on a Stick) and a fussball match at the 1936 Olympic Stadium.  Great fun.

 Taking a stroll along the Spree River

 The Brandenburger Tor - still quiet early on a Saturday

 The Siegessaule - A victory Monument from 1871 Skirmish with France.

Known as the Lady on a Stick!

 1936 Olympic Stadium for a Hertha BSC Fussball Match.  The stadium is famous for being where Jesse Owens won gold in front of Hitler showing the world that Hitler's Arian race idea was not so superior. 

The Olympic rings at the stadium - also was the Olympic caldron where the flame would have been kept within the stadium.  Pretty cool experience.

GBC 2015 Itinerary

The fun begins again soon.  Here is the itinerary for German Business & Culture / Global Negotiation.

German Business & Culture 2015 - Itinerary

Monday, May 4:  Arrive in Berlin

               Upon Arrival to Berlin / Tegel Airport:  Take bus/train or taxi to Hostel (see other doc for specifics)

                Generator Hostel – Berlin – Mitte

             Oranienburger Straβe 65   10117 Berlin Germany   Telephone: +49 3092 1037680              

17:00     Group Meeting in Hostel lobby (welcome and logistics)

18:00     Dinner – Oraniun Restaurant          http://www.oranium.de/

 

Tuesday, May 5:  Berlin Culture & History Day

 

7:30 – 8:45          Breakfast in Hotel completed by 8:45

9:00                      Depart hotel on foot for AlexanderPlatz  (Stop at Hauptbahnhof to get train passes validated.)

10:30 – 16:00     Fat Tire Bike Tour of Berlin    http://fattirebiketours.com/berlin

18:00                    Group Dinner at Die Berliner Republik          http://www.die-berliner-republik.de/

 

Wednesday, May 6:  Volkswagen World Headquarters

 

6:30 – 7:00          Breakfast at Hotel – COMPLETED by 7:00

7:10                      Meet in Hotel lobby to travel to VW             Walk to HbF (Hauptbahnhof)

Berlin Hbf	Wolfsburg Hbf	ICE 944	7:46	8:54
Wolfsburg	Berlin	ICE 276	20:17	21:26

 

9:15 – 16:30        Visit to AutoStadt & Plant Tour and Brand Marketing Presentation at VW 

17:00 – 19:30     Group Dinner @ Brauhaus Fallersleben   http://www.brauhaus-fallersleben.de/

 

Thursday, May 7:  Explore Berlin

 

7:30 – 8:45          Complete Breakfast

9:00                      Leave Hostel for trip: walk to Alexander Platz  /  M4Tram + M13 Tram to location

10:30 – 14:30     Tour of Berliner-Kindl-Schultheiss-Brewery with lunch  (Indira-Ghandi-Strasse 66-69)    

               15:00 – 18:00     The Business History of Berlin – walking tour  (Insidertour.com)

               18:00 - ?                              Dinner and activities on your own

 

Friday, May 8:  Uni Potsdam Negotiation Day

 

               7:30-8:15             Breakfast in Hotel completed by 8:15

8:30                      Walk to Freidrichstasse Station take S7 @ 9:03 to Greibnitzsee Station  – arrive 9:36

10:00– 18:00      Negotiation Experience & Case

18:30 - ??             Celebration Dinner at Ulf’s on the Uni Potsdam Campus

Return to Hostel via Train - TBD

 

Saturday, May 9:  Reichtag Tour

 

Until 16:30          Free Day to Explore Berlin

17:00                    Meet in Lobby  (HAVE YOUR PASSPORT WITH YOU!)

17:30 – 19:00     Dinner: Ständige Vertretung          http://www.staev.de/en/

20:00 – 22:00     Tour of Reichtag (German capital building)                 MUST BRING PASSPORT

22:00 - ????         Frivolous Fun in Berlin (on your own)

 

May 10:  Travel Day to Paderborn

 

8:00 – 10:00        Breakfast at Hostel                           GREAT MORNING TO DO LAUNDRY!

12:00                    Checked out with luggage ready to go.         Walk to Berlin Hauptbahnhof

Berlin Hbf	Hannover HBF	ICE 548	12:52	14:28
Hannover HbF	Paderborn HBF	S 5	14:55	16:46

 Hotel:    B&B Hotel Paderborn   Bahnhofstraße  31 /              33102  Paderborn / Tel.:  +49 (0)5251 / 6 93 00

18:00     Meet in Hotel lobby for walk to Paderborn City Center - Dinner in City Center

 

Monday, May 11:  Negotiation Course Introduction

               6:30 – 7:45          Breakfast in hotel completed by 7:45

8:00 – 8:45          Walk or Bus to Campus – site of Negotiation Course (Class room TBD)

9:00 – 16:00:      Global Negotiation Day 1: Lecture by Dr. Eckert @ Uni Paderborn + Student Team Meeting

17:00 – ?              Work with group and/or tour of Paderborn city center, cathedral & dinner on own

 

Tuesday, May 12:  Uni Paderborn Case Competition

6:30 – 7:45          Breakfast in Hotel completed by 7:45

8:00 – 8:45          Walk or Bus to Campus for Case Competition (Classroom TBD)

9:00 – 18:00        Customer Value Case Experience

19:00 – 22:00     Group Celebration Dinner: Paderborner Brauhaus   

 

Wednesday, May 13:  Boat Trip Down Rhine to Bacharach

7:00 – 7:45          Breakfast at Hotel completed by 7:45

8:00                      Meet in Lobby: checked out with luggage packed.    Walk to Paderborn HBF

Paderborn Hbf	Muenster (west) Hbf	ERB 90012	8:21	9:47
Muenster (west) Hbf	Koblenz Hbf	IC 2023	10:03	12:46

                              13:00 – 13:45     Lunch + Visit Deutsches Ecke

13:45 – 18:30     KD Boat down Rhein to Bacharach    http://www.k-d.com/englisch/index.html

Hotel:  Bacharacher Hof  Marktstrasse 8  /  D-55422 Bacharach  Phone:  +49  06743 1422

19:15 – 21:00     Rhein Region Specialties Dinner at Bacharacher Hof

 

Thursday, May 14: The Romantic Rhein & German History

                8:00 – 9:00          Breakfast at Hotel

9:00                      Meet in Hotel Lobby

9:30 – 10:30        Train from Bacharach to Bingen: 9:30 – 9:43  / Bingen to Rudesheim Ferry at 10am

10:30 – 16:30     Explore Rudesheim & Neiderwald Denkmal  / Hike on Rheinsteg Trail  /  Visit  Assmanshausen

16:45 – 17:15     KD Boat from Assmannshausen to Bacharach    Depart 16:45 / Arrive 17:15

Dinner and Social in small groups

 

Friday, May 15:  Marketing the Rhein Region

                Breakfast at Hotel             

10.00 – 13:30      Guided tour of Bacharach + lunch on own in Bacharach

               14.00 – 17:00      Hike to vineyard: meet with business / marketing manager + wine tasting

               Dinner on own.

 

Saturday, May 16:  Köln

8:00 – 9:45          Breakfast at Hotel

10:00                    Fully exited room – luggage can be stored at hotel – but must be out of room

10:00 – 14:00     Free time to explore Bacharach or travel to St, Goar to visit Burg Rheinfels Castle Ruin          

14:00                    Depart with luggage to Bacharach train station

Bacharach Hbf

Koeln Hbf

MRB 25334

14:28

17:01

Walk to Hotel: Rhein Hotel St. Martin,  Frankenwerft 31-33.   +49 - 221 – 2577955

18:00 – 19:00     Köln Cathedral

19:00 – 21:00     Celebration Dinner @ Gaffel am Dom          

 

Sunday, May 17:  Travel to Paderborn – Team Meetings

7:00 – 7:45          Breakfast at Hotel

7:50                      Depart hotel on foot for Hauptbahnhof

Koeln Hbf	Hamm (west) Hbf	ICE 1655	8:18	9:53
Hamm (west) Hbf	Paderborn Hbf	ICE 1223	10:07	10:47

Hotel:    B&B Hotel Paderborn   (see earlier info)

12:00 - ?                              Team meetings & dinner on own

Global Negotiating in Full Swing

We are camped out in Paderborn and immersed in the week of Global Negotiating.  Today included lectures, exercises, and actual bargaining.  We continue with that pattern all week.  I will try to remember to snap a few photos.  But if you are wondering how we are doing the answer is we a productively and happily busy sharing our negotiation and cultural learning experience with the 24 Uni Paderborn students enrolled. 

Catching Up .... Koeln (Cologne)

Our last official evening of GBC 2014 was spent in Koeln and we had a great visit to the famous Koelner Dom (Cologne Cathedral) and a great dinner at a tradition Koelscher Resturant.  We also had the highly anticipated reveal of the Happy Videos the student teams produced.  They worked hard to capture the trip in video set to the Happy song.  I will post or link to those videos when I get a chance.  A few quick photos...